“Impossible Love is genius. It has a wonderful groove - think Stone Roses before the drugs took over - an instantly hummable tune yet it is massively ambitious with it - it goes on for six glorious minutes. This is the best mash up of Psychedelia and baggy beats for nigh on 20 years. Best of all it sounds so completely fresh with it. Best track of 2011 so far? I think so.”
Penny Black Music
"This six-minute, cinematic wonder is like the scientific “butterfly effect” set to sound. They have successfully merged the psychedelic wistfulness of the 1960s with the contemporary electro-magnetism of the present era."
"While they tap into the well of departed lost souls of Syd Barrett and Arthur Lee, The Chemistry Set also bring what’s best from today’s music scene into the mix, reinventing the spirit of the era. No better example is their new track – “Impossible Love” the best new single I’ve heard in years.”
David Axelrod (Composer/Arranger/Songwriter/Genius!)
"Real music! Music that makes you think and really listen to"
Ian Fraser (Terrascope)
“It is absolutely criminal that two men this talented aren’t household names and living in the lap of luxury”
Clint Boon (Inspiral Carpets & XFM DJ)
"The Chemistry Set are a f**kin great band"
David Cavanagh (Rock Critic)
"Someone once told me that great songs have no date stamp, and they (The Chemistry Set) understood perfectly"
“This is one of those rare records that somehow manages to make you feel good about the world whatever the circumstances, an entirely uplifting shot of psych-pop whimsy that seems entirely out of time, and is all the better for it.”
“The UK has a long, illustrious line of gently psychedelic guitar pop bands going right back to the likes of The Moody Blues (you better believe it), through XTC, Shack and The Coral, proponents all of sweet, sweet melodies and lush, pastoral arrangements. The Chemistry Set can – and should – count themselves as part of that line. This Day Will Never Happen Again will sit in your record collection (oh alright, alright…your iTunes) and nestle happily against your Coral, Shack and Love for evermore. What do you mean you don’t have any Coral…”
released May 31, 2011
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